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A is A, The Law of Identity: About the Speakers
Chris Brogan | Aaron Strout | Kyle Flaherty | Dr. Graeme Saruk | Paul Janowitz | Tim Hayden
Kim J Wilson | Brandi Clark | Mason Arnold | David J Neff | Michelle Greer | Benn & Lani Rosales
Scott Ingram | Bill Leake | Scott Allen | Ricardo Guerrero | Andy Meadows
Steve Brothers | Paul May | Josh Dilworth | Cynthia Baker Enzo Monfre | William Hurley | Heather Nolte
Chris Brogan
Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, please contact Chris directly.
Chris is co-author of the book Trust Agents, with Julien Smith.
Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
He recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.
Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.
Aaron StroutAaron recently joined Austin, TX based, Powered as the VP of marketing. As the CMO at Powered, Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company.
Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, a Burlington, MA-based provider of online communities and social networks for businesses. In his role, Aaron focused on tapping into the power of social media for business. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing.
Before joining Mzinga, Aaron worked at Fidelity Investments in their retail division, with a focus on online and acquisition marketing. Aaron’s work at Fidelity revolved around Web strategy & marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, banner & print ads, and event marketing.
Aaron is also a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron was also recently elected an interim board member for the prestigious Social Media Club. He is part of a team responsible for creating standards around social media and community.
David J NeffDavid J. Neff is the Founder and Executive Director of Lights.Camera. Help. The Non Profit Film Festival. Lights. Camera. Help is the World’s first Non Profit dedicated to furthering the use of film and video in the Non Profit World. He was also named on of the Top 20 Social Media People in the state of Texas by the Austin American Statesman and the American Marketing Association awarded him the Non Profit Social Media Marketer of the Year in 2009.
David is also responsible for helping start The Frozen Pea Fund to fight Breast Cancer and a co-founder of the successful Austin Tweetups : Social Media for Social Good.
He earned his BS in Public Relations from the University of Texas in 2000 with a minor in Business from the McCombs Shchool of Business. He earned his Certified Internet Webmaster certification in 2003. He currently lives in Austin, TX and enjoys freelancing, filmmaking, live music, photography, spending time with his dog and friends. About Lights. Camera. Help. Lights. Camera. Help. is dedicated to encouraging nonprofit and cause-driven organizations to use film and video to tell their stories. We do this through Education and Volunteer Match programs as well as an annual charity film festival of these films.
Learn more at www.lightheartedness.org.
Kim J WilsonKim has a wealth of experience working with entrepreneurs in the for-profit and non-profit sectors. In 1997 she took her second job out of graduate school with the Pittsburgh Biomedical Development Corporation, a foundation-funded, not-for-profit venture fund focused on developing on Pittsburgh’s fledgling biomedical industry; in this role she assisted numerous entrepreneurs with the development of their business plans and worked directly with 10 portfolio companies to achieve their milestone goals. Following her stint with PBDC, she joined another foundation and government funded venture fund, InnovationWorks, which invests in Pittsburgh-based early stage technology companies, as a manager of the organization’s biotechnology portfolio. While there she evaluated more than 100 companies as potential portfolio candidates, assisted more than 20 with their business strategy development, and worked with eight portfolio companies to ensure they had the expertise, connections and other resources they needed to achieve their business goals.
Following her stints with InnovationWorks and PBDC, Kim moved into the field of social entrepreneurship when she took on the role of Executive Director of Pittsburgh Social Venture Partners (PSVP), a venture philanthropy organization whose donors – predominantly successful business leaders and investors – direct their pooled charitable contributions as well as their business expertise and community connections to a select group of innovative nonprofits. PSVP has counterparts worldwide that all fall under the umbrella of Social Venture Partners International. In addition to her work with the Pittsburgh group, Kim also consulted with the Austin and Houston SVP affiliates, and with the federation office itself over the course of four years.
She currently serves as the Development and Marketing Director at Greenlights for NonProfit Success, and in this capacity is responsible for overall positioning and marketing of the organization, raising approximately $450,000 annually, thought leadership in the area of Social Entrepreneurship, as well as consulting and training nonprofit clients in the areas of resource development.
In her spare time, Wilson races for the Austin Flyers, a regional women’s cycling team. About Greenlights for Non-Profit Success Greenlights for NonProfit Success brings leading practices in management and governance to Central Texas nonprofits that are poised for excellence. Greenlights is a catalyst for extraordinary nonprofit performance that annually helps thousands of nonprofit professionals, board members, organizations, and volunteers make a difference.
As a go-to resource for the Central Texas nonprofit sector, Greenlights provides services that include:
- Customized management consulting based on the unique needs of individual nonprofits
- 50+ training courses, workshops, conferences, and other collaboration / networking opportunities each year
- Information Resources including an online resource library, in-house book and article library, and staff of deeply knowledgeable nonprofit experts
- Membership benefits including free workshops, significant discounts on events and services, and more
Greenlights has been a pioneer in developing and launching innovative services to increase the capacity of nonprofits to meet their mission since its inception in 2001. Through our current programs and services, leaders in the Central Texas nonprofit sector have access to:
- Professional guidance, peer support, coaching, tools, and training needed to effectively and confidently lead their organizations;
- Information and support needed to make difficult financial, programmatic, and strategic decisions; and
- Opportunities to collaborate in ways that save resources and increase community impact.
For more information, visit www.greenlights.org or contact us at 512/477.5955.
Graeme Saruk, Psy.D.Dr. Graeme Saruk is a psychologist and founder of Sigmund Consulting Group, a Vancouver-based consultancy specializing in conducting in-depth emotional research for application in marketing and advertising. Graeme has worked with companies from the healthcare, pharmaceutical, financial, hospitality and retail industries, helping them to identify the emotional needs and barriers shaping their customer’s behavior. Graeme has written and spoken on a range of marketing and business related topics, including understanding consumer motivation, approaches to qualitative market research, and the effect of emotion on consumer cognition and behavior. In addition to his consulting work, he has worked as a clinical psychologist, conducted research, lectured and taught courses in graduate psychology departments at several colleges and universities. Previous to starting Sigmund, he co-founded KidScope Toys, an internet-based toy company specializing in products for children with autistic spectrum disorders. Perhaps most importantly, Graeme spends his time trying to become a great husband and father, a competent fly fisherman, a mediocre wine aficionado, and a less dangerous handyman.
Sigmund Consulting Group Sigmund Consulting Group is a Vancouver-based consulting firm specializing in helping companies understand their customers at a deeper, richer level. The consultants at Sigmund utilize psychological theory and technique to provide companies with innovative tools for understanding the emotional needs, perceptions and behavior of their customers. In addition to working directly with businesses of all sizes, Sigmund partners with market research, advertising and branding agencies, allowing them to broaden the array of services they offer their clients.
Scott Allen
Scott “Social Media” Allen has helped hundreds of businesspeople and organizations transform virtual relationships into real business since 2002. Past event sponsors and clients include Microsoft, LinkedIn, Wachovia, ERE Media, Human Capital Institute, American Management Association, Business Development Institute, American Marketing Association, ExecuNet, Electronic Retailing Association and more. Scott’s book, The Virtual Handshake: Opening Doors and Closing Deals Online, was the first book on the business use of social media and social networking, and its companion blog, launched in March 2003, is one of the longest-running blogs on the topic. He is also coauthor of The Emergence of The Relationship Economy and Socialutions: Management Methods for the Social Era. He has served as a columnist for FastCompany.com and been published or quoted in dozens of other publications, including ABCNews.com, The Wall Street Journal, The Washington Post, CFO Magazine, Christian Science Monitor, Sales and Marketing Management, Networking Times, Southwest Airlines Spirit, Worth and more.
For over six years he was the Entrepreneurs Guide for About.com, during which time he helped hundreds of thousands of entrepreneurs find, follow and fulfill their dreams of business ownership. He now serves on the advisory boards of several startups as well as pursuing his own multiple ventures.
Brandi ClarkBrandi Clark is a social entrepreneur and recognized community leader who focuses her energy on connecting people, information and resources. Her passion is promoting healthier people, communities, businesses and planet; she offers professional services to help others do the same.
Brandi’s commitment to personal development, personal health and wellness, and right livelihood help her be a powerful and inspiring voice for change. She sees possibilities and pathways to change and calls people into action that is right for them.
Brandi gladly shares the mission of an organization she admires (called the Pachamama Alliance) to “bring forth an environmentally sustainable, spiritually fulfilling and socially just human presence on this planet.” She uses a variety of approaches and programs to raise awareness of and participation in socially and environmentally responsible business and consumer practices. She has produced numerous city-wide and regional events, conducted marketing and outreach for leading Austin green businesses, and become a regular public speaker on green topics.
Clark has become Austin’s de facto “green welcome wagon” and wayfinder. In fact the Austin Business Journal said, “If Austin had one green ambassador, it would be Brandi Clark.” She consults people looking for careers with meaning, connections into the green scene, business development support, green guidance for homes and businesses, and funding for green business ventures.
Brandi grew up in Austin, graduated from Yale University with a BA in Sociology with Political Science, and is a graduate of Leadership Austin. Brandi represents the next generation of change agents, opting for building networks and collaborative discussions over protests.
In 1996 Ms. Clark incorporated Environmentality, Inc. and started promoting environmental products, businesses and consumer behavior. In 1999 she did a stint in Washington DC working for Coop America (now re-branding as Green America). There she served as the Green Business Screening Coordinator, helped publish the 1999 National Green Pages, and wrote articles for the Co-op America Quarterly. It was in DC that she learned about socially responsible investing and shareholder activism, sweatshops, forest stewardship, and many ways to help businesses and households become more socially and environmentally responsible.
Brandi practices what she preaches and minimizing car usage, eating local and organic foods, getting many of her clothes from clothing swaps, attending potlucks, shopping local and regularly making the hundreds of tiny choices that add up to “being green.” For this and her community leadership she was selected as the 2003 Keep Austin Beautiful Dennis Hobbs Individual Achievement Award, voted “Best Environmentalist” in the Austin Chronicle’s Best of Austin 2007 and 2008 Reader’s Polls and dubbed the “Queen of Green”and “Head of the Class” in the 2008 Earth Day “Green Crush” issue of the Chronicle.
Brandi’s most recent recognition was the Austin Business Journal’s “Going Green” award for the category of Green Advocate. Their headline said, “Green Dynamo Weaves Ideas into Action.” The 2008 Chronicle Best of Austin Award issue had this to say about Brandi: “A human switchboard for all things sustainable, Clark earns Austin’s respectful adoration for the fertility of her imagination and the durability of her projects. Austin CarShare, Austin EcoNetwork, Citizen Gardner, and the soon-to-exist One Earth Bank are all founded by this supercharged mitochondria of green.”
Brandi is a founder and active leader of the Austin EcoNetwork, Austin CarShare, Citizen Gardner. Brandi has also served as a sustainability consultant for a proposed financial institution. She is a facilitator for the Pachamama Alliance’s symposium called Awakening the Dreamer, Changing the Dream, and she is a founding ArcAngel for the Humanity Unites Brilliance network.
In the past Brandi has produced multiple Earth Day festivals for Austin and several city-wide first-time events such as It’s My Park! Day, Austin Moving Forward, Live & Kickin’, and the Green Festival. She has also served as co-chair of the Austin Sustainable Business Council and chair of the Urban Forestry Board. She has been asked to serve on task forces for the City of Austin including the Heat Island Mitigation Task Force, the steering committee for the community outreach portion of the Austin Climate Protection Plan, and as a founding member of the newly established Austin/Travis County Sustainable Food Policy Board.
After years as a solo eco-preneur, working under the business name of Environmentality, Inc., Brandi rebranded in 2008 as EcoNetworking and expanded her office to include an assistant and interns to both take on more projects and help shape the next generation of green leaders.
Her latest passions include reviving the label of “citizen” instead of “consumer” as the key way individuals are referred to and valued in our culture, and inspiring people to live their lives in alignment with their values.
Cynthia BakerCynthia A. Baker is the Founder and President of Accolades Public Relations, a results-oriented communications firm committed to progressive strategies in public relations and marketing. It is a new breed of PR firm where the clients’ needs drive solutions – whether in media exposure or news online.
The firm’s mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI. Accolades’ team of public relations specialists practice a blend of traditional public relations along with optimized PR and social media. They provide core communications solutions, including tactical internet marketing strategies designed to synch public relations initiatives to B2B agendas.
A third-generation native Austinite, Cynthia practices public relations from the beautiful Hill Country while serving both regional and national clients in the technology, financial, franchise, advertising and business sectors. She is a member of the Austin Corporate Growth and Bootstrap organizations. Cynthia is also a co-founding member of the Austin Social Media Club. Accolades PR assisted with the organization and publicity of the Interactive Austin Conference in 2008 and 2009.
You can also find her at times on Twitter, LinkedIn and Facebook. About Accolades Public Relations Accolades Public Relations is a results-oriented communications firm committed to progressive strategies in public relations and marketing. It is a new breed of PR firm where the client’s needs drive solutions, whether in media exposure or news online.
The firm’s mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI. Accolades’ team of public relations specialists practice a blend of traditional public relations along with optimized PR and social media.
“Our strategies are based on determining the mix of publicity that will best provide exposure for our clients,” comments Cynthia Baker, President of Accolades PR. “We target national and regional business publications, trade publications as well as digital media – the balance is key for many clients.”
The agency focuses on building and protecting its clients’ most valuable asset – their brand. With expertise in branding, media relations, corporate communications, Web development, product launches, and special events, the firm’s capabilities empower client initiatives.
The Accolades PR team delivers more than 50 years of experience in garnering media exposure and developing powerful marketing and advertising campaigns. Accolades practices public relations in Austin, Texas and serves both regional and national clients in the technology, financial, marketing, Web 2.0, and other business sectors.
Currently Accolades PR represents FG SQUARED, CACH Capital Management, St. Jacques Marketing, Hinchcliffe and Co., and Social Media Power in their public relations and communications strategies.
Visit www.accoladespr.com for the firm’s track record along with client news.
Michelle Greer
Michelle Greer is a Web Marketing Strategist and Founder of SimpleSpeak Marketing. She was the 2009 Austin American Statesman Texas Social Media Award Winner. Her former clients include the Discovery Network, Sun & Ski Sports, and NameCheap. She does this job because she loves using social media to help get a message across for people who work very hard and are very passionate about what they do. When she isn’t on a computer, she enjoys traveling, swimming, watching movies, and cooking.
Steve BrothersAfter a brief stint as an architect, Steve founded Mere Productions, Inc. in 1995, and specialized in providing innovative marketing solutions to the High Tech and Urban Development business sectors.
Through that company he created and produced some of Austin’s most innovative interactive marketing projects including the nationally recognized web-based Virtual Reality Tour for the Austin-Bergstrom International Airport, as well as visualization and interactive collateral for several high-profile clients and projects.
In June of 2003, he expanded the company’s service offerings and personnel and named the new entity Watershed 5. This move served to complete the assembly of award-winning convergent marketing, advertising, and digital production services for a growing list of national and international clientele within corporate, lifestyle, entertainment and institutional industries. Watershed 5 Watershed 5 is a next-generation creative agency specializing in digital branding, convergent marketing and interactive advertising. Through our innovative approach to marketing, and our extensive in-house capabilities in digital content production, we enable our clients to realize the benefits of much more creative, much more compelling, and much more cost-effective advertising.
The quality and innovation of Watershed 5’s work has been recognized through several awards and nominations including a Mobius Award and an Addy. Watershed 5 was also a finalist in the “Most Innovative Business” category of the Austin Chamber’s Business Awards for its groundbreaking proprietary advanced analytics application SplashMetricsTM.
We have been fortunate to partner with such great brands as Dell, Paul Mitchell, Carino’s Italian Grill, The Hard Rock, Crown, AMD, ProLogis and many others.
Ricardo Guerrero (@ggroovin) created the majority of Dell’s corporate Twitter accounts (see www.dell.com/twitter) and established the core strategy for Dell’s corporate Twitter presence. Since its launch in June 2007, the @DellOutlet Twitter has been responsible for $2 million in revenue directly via Twitter and $1 million indirectly. In addition to his role at Dell, Guerrero is a devoted “Twitterpreneur.” Stwittergy provides Twitter strategy, metrics and consulting services and is developing Twitter follower mining, grouping, measurement, and communication tools to help businesses cultivate relationships with their key followers more effectively. Having presented at SXSW Interactive and WebmasterWorld Pubcon, Guerrero is also working on an online book with Robert Quigley, who tweets as @statesman for the Austin American – Statesman, titled “Stwittergy: A Twitter Strategy for Effectively Cultivating Your Business.” Originally from Bogotá, Colombia, Guerrero enjoys dining out and traveling with his wife far from and near their home in Austin, TX.
Stwittergy consultants create customized Twitter strategy for companies of any size. Additionally, Stwittergy is building online tools to help businesses use Twitter more effectively by identifying influencers who are following their Twitter account(s) as well as their competitor’s accounts. Follower data mining and measurement are being combined with automated follower groups that will facilitate private messaging to all the members in the group. A simple, three-step recommended actions process will aid businesses in focusing their attention on building strong relationships with influencers, a key component of a successful Twitter strategy.
Josh Jones-DilworthJosh is a tech geek through and through, and has found a home in Austin, TX, where his personal interests intersect perfectly with his professional ones.
Josh founded Josh-Dilworth in June of 2009. He spent the previous 4+ years with Porter Novelli, splitting his time between the most excellent New York and Austin offices.
Before that, he co-founded Eighty-Watt Cinema, a New-York based film production company that is still alive and kicking, with its first feature production in development.
For a full list of past and present clients, see here.
A recognized digital expert, Josh brings deep experience in blogging and social media. He has guided award-winning campaigns for companies large and small, including the pioneering #2 selection in Marketing Sherpa’s 2007 Viral Video Hall of Fame. His clients have been cited repeatedly as examples of successful companies that “get it”.
Josh has been named to Robert Scoble’s “Top Tech Blogger/FriendFeed/Social Media List,” was included in Mashable’s recent compendium of top Austin bloggers, has been repeatedly called out by the staff of ReadWriteWeb as “one of our favorite PR people” and is very grateful for the kind words of some of the people in this industry that he respects most.
Josh has been quoted by the Associated Press, Mashable, ReadWriteWeb, Redmonk, Podtech, and The Guidewire, among others. He has spoken at leading universities and technology conferences, including, most recently, the Semantic Technology Conference and the Singularity Summit.
Josh is currently on the Advisory Board of Buzzstream, MakeMeSustainable, Startup District, and the SXSWi Accelerator.
Josh graduated from Haverford College with a degree in English and Philosophy. He spends his free time obsessing about Hunter S. Thompson — and the almighty breakfast taco. He is also married to the most excellent Liz Jones-Dilworth.
Josh blogs at http://joshdilworth.com.
Jones-Dilworth, Inc.
At Jones-Dilworth, we are building the agency of the future in close collaboration with our clients.
We are focused on bringing groundbreaking technologies to market, with a particular focus on early-stage companies.
We love technology, and we live technology. Our higher purpose is to help our clients find and define their voice, and in so doing build the credibility they need to change the world.
Scott IngramScott Ingram, Founder & CEO of NetworkInAustin.com, 10 years of experience as an entrepreneur, expert networker, and sales executive. NetworkInAustin.com is the premier networking site for professionals and executives in Central Texas.
Mr. Ingram has a passion for connecting people and helping others learn to develop their relationship building and networking skills.
In 1999, Mr. Ingram founded Grey Matter Technologies, a professional IT services company focused primarily on building network infrastructure for small businesses. He subsequently sold the business in 2004.
In 2004, Mr. Ingram relocated to Austin, Texas where he quickly realized that he’d left his biggest asset behind in California, and it wasn’t the real estate. His extensive network had been the secret to his first company’s success and he didn’t know anyone in Austin; so he quickly set out to build a local network. As a newcomer to Austin, he quickly realized that there was both a need and demand for an organization that could track and communicate all the unique and varied networking events in the Austin area. In 2005 Network In Austin was born.
Scott’s work has been featured in the Orange County Register and in Rotarian Magazine. Network in Austin has been featured in the Austin Statesman and the Austin Business Journal. He is also extremely proud to be a Leadership Austin alumni.
Mr. Ingram resides in Austin, Texas with his wife and two daughters. He earned his bachelors degree in information technology and business systems analysis from the University of Phoenix.
NetworkInAustin.com
NetworkInAustin.com is the hub of professional and business networking in and around Austin, Texas. The focus is networking education and providing both the information and tools to help professionals in the community build more productive and profitable relationships. They provide a comprehensive calendar of upcoming business and networking events, a member business directory. You’ll also find extensive networking tips on Scott Ingram’s – Business Networking in Austin Blog.
Benn Rosales, CEO, New Media LabAfter creating one of the nation’s largest online real estate magazines built exclusively with social media tools, Benn founded Austin-based New Media Lab. Benn has held leadership roles at Apple and Kroger and is the CEO of Single Pointe Realty. Benn specializes in technology business development and social media marketing. Benn is a recipient of the Statesman Texas Social Media Award, Inman Innovator Award and consults primarily with C-level executives and independent business owners. To see all of Benn’s social networks, visit http://card.ly/bennrosales.
Lani Rosales, President, New Media Lab
For several years in social media, Lani has gained highest regards as President and co-founder of Austin-based education and consulting group, New Media Lab as well as in her role as the New Media Director of AgentGenius.com. She is known as a vocal social media advocate and speaks on Generation Y and specializes in blogging, Twitter and Linked-In. Lani was awarded the Statesman Texas Social Media Award, and was named a Top 12 Most Influential Women in Blogging and listed in the Top 25 Most Influential Bloggers. Connect with Lani on a variety of social networks by visiting http://card.ly/LaniAR.
New Media Lab education and consulting group was born from a need for education and standards in a young yet growing industry. New Media Lab provides consulting for individuals and small to medium businesses while providing branded curriculum for enterprise level companies. In this tumultuous economic climate, our goal is to save companies money by educating them in a way that allows them to implement their own new media strategies and avoid paying exorbitant long term contracts. Our leadership team is comprised of some of the earliest adopters and top names in the industry and have a vast array of rare experience in the field.
William R. Leake Founder, President, and CEO
A former McKinsey consultant and Dell veteran, Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet. Bill has guided Apogee Search from inception to its current position as the most prominent search engine marketing firm in the Southwest, and one of the 20 largest in North America.
Before founding Apogee Search, Bill was President of Journyx, the leading software provider of web-based time and expense management solutions, and one of the 500 largest software companies in the U.S.
Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems (TISX, now NET), Haystack Labs, Power Computing and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives.
Before Dell, Bill worked as a management consultant at McKinsey and Company, where he served clients in North America, South America, and Europe across a wide range of industries.
Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University. A frequent speaker at trade shows and online marketing events (including Search Engine Strategies, Online Market World, Innotech, and the e-Marketing summit), Bill has also been featured for his online marketing acumen in the Wall Street Journal, Washington Post, LA Times, and CNBC’s Squawkbox.
Paul JanowitzPaul specializes in quantitative and qualitative market research, user experience research, product development, branding and marketing strategy. Prior to founding Sentient Services in 2003 Paul was a Research Director for The Gallup Organization, a founding employee of a leading technology research consultancy acquired by Market Strategies International and branding director on the agency side. His work spans worldwide brand launches to new product development, customer engagement, usability and market research for companies around the globe.
Paul specializes in providing innovative business intelligence driven by cutting-edge research and deep industry expertise. He has extensive experience in industries spanning technology (software, hardware, emerging) advertising, interactive, social media, healthcare, automotive and education. Clients and friends along the way include Intel, Yahoo!, IBM, HP, Dell, Aetna, The University of Texas, Microsoft, Sony, SAP and many others.
From this depth of experience Paul brings unique insights into how the marketplace reacts to and consumes products and services.
Paul holds a MA in Government (human behavior and research methodology) and a dual BA in Economics and Government from the University of Texas at Austin. Paul is actively involved in the Austin community as the founder of AustinProBono.org and through working with LifeWorks, The Trail Foundation and other local charities. Paul frequently guest lectures and writes about research, emerging technology, branding and usability.
Kyle FlahertyFor 15 years Kyle has led communication campaigns for technology companies, from top-ten software vendors to start-up emerging companies. Currently Kyle works at BreakingPoint Systems, a leading provider of network equipment testing tools headquartered in Austin, Texas. In his role at BreakingPoint Kyle manages external communications, community relationships and social influencer marketing. Starting with the company’s highly regarded industry blog (www.breakingpointlabs.com) and extending through Twitter (@BreakingPoint) and other social networks, Kyle helps BreakingPoint communicate directly with engineers throughout the world.
While at BreakingPoint Kyle helped develop an ROI model that measures the impact of social media marketing on the business, including lead generation and sales. Additionally Kyle integrates BreakingPoint’s social communities with traditional marketing programs such as eMail, SEO, public relations and more.
Previously, at Horn Group, Kyle was Vice President, Account Management & Social Media, managing the overall brand for dozens of clients from public relations through digital identity programs including website development, social media implementation (blogs, Wiki’s, video, community development), lead generation and more.
Tim Hayden
As founder and president of GamePlan Marketing, Mr. Hayden combines his experience in interactive marketing, entertainment and media consulting to help brands build meaningful dialogue through offline and online experiences. Since co-founding the agency in 2003, Tim has formulated an “experiential” approach to marketing that compounds the power of live experiences with new media technologies to build successful engagement within the B2B and Consumer marketplaces. Based in Austin, Texas, with satellite operations in New York City, GamePlan serves as an experiential agency and produces major brand campaigns for Dell, IBM, Oracle, Advanced Micro Devices (AMD), Nintendo and Bacardi USA. The agency has also worked alongside high profile artists, executives and properties such as Jeep King of The Mountain professional bike racing series, AVP Professional Volleyball Tour, Austin City Limits Music Festival, Justin Timberlake’s FutureSexLoveSound international tour and the Sundance Film Festival. In 2004, Tim conceived and produced “Operation Blueshock”, a successful guerilla marketing stunt for client Bluetooth Special Interest Group during the 2004 International Consumer Electronics Show in Las Vegas. To date, the campaign is heralded as “The Greatest Tradeshow Marketing Stunt Ever” by the editors of MarketingSherpa. In the years since, GamePlan has produced Dell’s first social media widget, AMD’s most successful online video (500K+ views), and other innovative accomplishments. Tim holds a Bachelors Degree in Political Science from Texas State University.
Paul MayPaul is the CEO of BuzzStream and one of the company’s co-founders. Paul has spent most of the last fifteen years either starting or working on early stage startups. Prior to BuzzStream, he served as a Principal at Orr Ventures, a seed venture fund, where he was brought in to serve as VP of Marketing for WaveBender. Paul has held senior management roles at a number of successful companies, including SupportSoft, AlterPoint and BMC Software.
Mason Arnold has been an Organics pioneer and serial entrepreneur since graduating from The University of Texas in 2001. Mason is founder and CEO of Greenling, the first and largest viable grocery delivery service in Austin and San Antonio with a focus on sustainability through local and organic food. Mason takes great pride in knowing that every day he is helping busy families throughout central Texas to avoid putting harmful pesticides and chemicals into their bodies.
Greenling’s customers aren’t the only ones who have noticed Mason’s passion for Organics. Greenling was recently recognized as a finalist in a national small business competition for innovation sponsored by Dell and and the National Federation for Independent Business. Mason has been recognized individually as well, most recently as a finalist for Technology Entrepreneur of the Year by Austin Under 40 and the BigAustin Rookie of the Year Entrepreneurship award.
Mason is not just involved in the business of Organics, he’s also a longtime activist in the Organic movement. In addition to being an active member of the Texas Organic Farmer’s and Gardener’s Assoc. (TOFGA), Mason drafted legislation creating an Organic Advisory Board to the Texas Department of Agriculture (TDA) – a thinktank to promote Organic economic development in Texas. The legislation passed and will be signed into law by the governor in 2007; Mason will sit on the board and spearhead its freshman year.
Greenling was not Mason’s debut in the business and green-living community. Mason cut his entrepreneurial teeth when he founded EarthAction Lawn and Landscape, an environmentally responsible lawn company. After growing the company for 2 years he sold it to start Greenling. EarthAction is still thriving today.
Committed to preserving and conserving that which is essentially Austin, Mason promotes an Organic, sustainable community. Mason believes we can achieve remarkable economic progress without sacrificing our health and the health of our environment. He believes we must better embrace sustainable living practices if we are to continue to prosper and has adopted a personal mantra for going green: “Nobody can do everything, but everybody can do something.” And Mason walks-the-walk by staying active in his community and sponsoring local events for the likes of Charity Partners of Austin, DonorsChoose.org, Keep Austin Beautiful Clean Sweep, Capital Area Food Bank, Food Not Bombs, and many local school fund-raisers.
Andy Meadows
Andy Meadows is CEO and founder of Live Oak 360 and a board member with the Austin Technology Council. Andy and Live Oak 360 specialize in custom web application development, interactive strategy consulting, content management systems, ecommerce solutions, and social networking applications to assist companies in managing their digital landscapes. Live Oak 360 is also the creator of BudURL.com the first application to provide real-time measurement of social media ROI. For more information on Andy, please visit budurl.com/andy
Enzo Monfre
http://www.enzoology.com
Enzo is pretty much like any other nine year old boy. He likes riding his scooter, doing stunts on his bike and he’s the creator/host of Enzoology, an on-line conservation science show that has garnered fans around the world, landed him on major television talk shows and attention from NASA, Disney, Nickelodeon and Discovery Channel. His authentic passion for the earth and enthusiasm for learning has made him an effective ambassador for connecting kids with nature and launched a business concept producing media for social good.
Heather Nolte
Heather Nolte is the CEO and founder of Glamjama, LLC, a boutique children’s clothing line that creates fashion forward pieces for little ones that promises to take them “from the crib to the catwalk.” Since launching the company in 2003, www.Glamajama.com has been sold in over 500 boutiques throughout the states and overseas including such retailers as Nordstrom’s, Barneys New York, and Target.com.
Heather is a bootstrap entrepreneur with a passion for using innovative and cost-effective strategies for securing high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrities who have received clothes include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Eager to share her experiences with fellow entrepreneurs, she is a contributing blogger at www.StartupNation.com and her personal blog at www.MomsCanLaunch.com. She is currently co-authoring a book, Rock and Roll Mamas, which encourages new Moms to embrace their inner Rock Star by expressing themselves creatively through music and fashion. She works with small to mid-sized companies looking to incorporate
a glam approach to their marketing efforts such as celebrity product placements, content marketing strategies that build raving fans, and leveraging social media to promote their ecommerce platforms. For more information on this, please contact Heather directly.
William HurleyHurley, better known in technology circles as whurley, is one of the world’s leading authorities on open source, open innovation, and collaboration life-cycle management. Named a Master Inventor by IBM, whurley has received numerous awards, including an IBM Pervasive Computing Award and an Apple Computer Design Award. In 2008, he was named one of the “Top Leaders in Open-Source Business” by LinuxWorld magazine
