Open Letter to the Ubiquity Marketing unSummit speakers and attendees

Personally, if not for social media, I would not know you (with one exception.) Life would be quite different, more isolated and we certainly would not be doing this together.I would be worse for not knowing each of you, collectively and respectively.

Michelle Greer and Steve Golab reminded me earlier today that my priorities were getting out of whack.  I went for a drive; thought about it.

I am not a tactical person and yet I am living in a very tactical era. A tactic is nothing more than a tool, nothing more than a hammer. And whereas it is easier to monetize a hammer than some new process to swing that hammer (or a new application of that hammer,) the nail gun is around the corner.

Tactical is not sustainable. Purpose, on the other hand, is infinite.

uncertainty, anxiety and fear

The entire world is composed of people, concepts, communication and stuff: This has always been and always will be. Markets are different because they universally require exchange– the exchange of concepts, communication and stuff… between people. Sustainable exchange requires motivation and purpose; lately, motivation and purpose has been stifled by uncertainty, anxiety and fear.

The velocity of exchange has reached unprecedented levels. It is estimated that more market share will begin to change hands in the next 18-24 months than in the last two decades, combined.

What we do as entrepreneurs, marketers and professionals, from all walks, is fundamental in all exchange; but exchange in and of itself is not sustainable. Purposeful exchange, on the other hand, is universally good as it creates opportunity and prosperity for everyone willing to participate, indefinitely. With purposeful exchange, even when we disagree or refuse the exchange, we are emboldening the practice of purpose and creating an opportunity for another to be included.

With purpose, the facts become clear, the ethics known, the engagements authentic, the process and tactics targeted.

What is your purpose?

Even as you read this, you are in the center of market activity with the opportunity at purpose–the opportunity to slay the three-headed hydra: uncertainty, anxiety and fear.

We are all connected, and though loosely woven, we are the beginnings of a community with a very deep reach. Certainly, we have our differences; but in the long run this, community would not be much fun or interesting without those differences. This is a community that can and should be expanded. Expansion creates more exchange, and additional purpose-driven exchange gives us more opportunity and prosperity to lift people up.

I have done a lot of talking in my life; empty promises. And though I meant well, there was no purpose behind it. This has changed and it is the basis of my business and new activity in the community. The Ubiquity Marketing unSummit is a first attempt at doing; it is an attempt at iterative, actionable leadership to bring together a community of individuals as one unit working towards solving functional problems, while creating opportunity and prosperity with everyone willing to participate, online and on the ground.

This is my purpose.

Uncertainty, anxiety and fear. “Nevertheless.” Let’s slay us some dragons. With purpose.