0

Summary: Content strategy insights from big social data mining.

Tactical Value: Regardless of platform, regardless of the focus of your social content and conversations, regardless of your business or interest type as a publisher, “Caption This” promos and campaigns are the highest performing social content/ engagement on the web. Add them to your editorial calendar yesterday.

[...]

Continue Reading

0

As a caveat, if you’re a small business owner, I am hand delivering a 70% competitive advantage on facebook.

Over the last four years, I’ve received much flack for my use of social media, both in form and function. Most of it, I own. I do not keep my messaging open ended. I talk about and promote highly contentious content, often rife with profanity. I don’t blow sunshine up people’s asses unless it is deserved. But for those in marketing and technology that still talk to me, the chief inquisition from new professionals in social media that ask for suggested tools or entrepereneurs launching new social products:

“I don’t get it. You suggest I use/I develop [social media publishing platform de jure], and yet you don’t use it yourself. What gives?”

Check it out for yourself or just take my word for it: While my companies have accounts, pages, etc., I do not publish as a company; I publish as an individual. When I do publish, I almost always publish on platform, or “from web.” I rarely use third-party services. If and when I do use third-party tools, it is from a mobile app owned by the social network, or I am testing the API call and/or the UI/UX of the tool to get a better understanding of where the market is going, who is doing what, when, where, how and why. Testing an API call is telling: The test confirms or changes your assumption about the developer’s intended use of the network. But I digress.

There is a method to my madness.

EdgeRank: What It Is and What the Calculation Is Missing

The super smart folks at EdgeRank Checker recently tested and studied how the use of third-party publishing tools affected Facebook EdgeRank. (If you’re unfamiliar with what “EdgeRank” is, it’s a proprietary measure of a brands’ social engagement  with consumers on facebook.) The published study confirmed a widely held  hypothesis for people that monitor this stuff: Using third-party publishing tools hurts, inhibits, and otherwise decreases engagement. By 70%.

Allyson Kapin wrote a great follow up post at Care2frogloop. The post generated some great comments. It’s a conversation worth checking out. (HT to Bryan Person of LiveWorld for retweeting Allyson’s link (ironically enough via Hootsuite.)

I’ve believe the commonly held formula for measuring Facebook EdgeRank (Affinity X Weight X Time Decay) is flawed; it does not account for the publisher’s (in this case, a brand’s) time on site (until now?)… Proximity… In Product… On Platform.

What You See is What You Get

Some secrets to facebook are pretty obvious. Some of the world’s brightest and most technologically savvy people clock into work at facebook every day. The API’s suck? It’s for a reason. Tunneling through via an API is not a comprehensive use of the product/property. The APi wasn’t designed for you.

If you’ve ever sold or heard a pitch on a social advertising product or display product, what does the pitch always open with? Users. In Product. On Platform. Time on Site.

The same applies for other networks, too (not exclusive to social networks, though it could be argued that any community on the internet is in an antic sense a social network.)

By way of analogy, I own a retail storefront. Let’s call it “facebook.” Who is more valuable to me? On-property visitors or those that send proxies or correspondence or call?  I can directly engage with the on-property visitors. I can answer questions, and with direct one-to-one answers, promote additional activity, services and products.  I can also monitor behavior, directly. I can learn from each and every experience in order to serve and make the experience better. Direct communication is exchange. Exchange is conversion.

The inverse principle applies to third-party publishing on facebook. Facebook’s preference is for users (any user, regardless if they are acting on behalf of a brand) in product, on platform. Facebook serves over 1/4th of all display advertising on the internet, and at over 30% margin to boot. This is their billion dollar cash cow which will no doubt make the inevitable IPO very attractive to investors. Facebook cannot and will not serve ads to a third-party tool.Why give away the margin? Why possibly compromise the experience that facebook cannot control?

Also consider facebook’s transition to iframes. Within seconds, a brand (even the Mom and Pop shop down the road) has the ability to clone web pages and pull them directly into a fan page. I am betting facebook will develop or acquire a merchant platform (written in html5,) thus bringing the point of sale directly into the facebook experience. Colleagues and I might be working on this as I write.

This, in my opinion, is by and large why Google has not opened the Google+ API and are not in a hurry to do so… they want users in product, on platform. In an effort to truly reach critical mass, it is absolutely necessary in order for Google to compete for mindshare, marketshare and local advertising dollars. Google can push user numbers (largely acquired and onboarded via gmail) via a press release to Mashable all day long, but how many of those users are in the Google+ product, on platform?

My golfing buddy, friend and goto colleague for all things paid search, Matt Kelly of Paid Search Geeks and I discussed PPC numbers a couple of months ago. Based on his paid search campaigns, facebook not withstanding, Matt’s clients get the best conversion ratio and return on paid search investment from ads displayed in gmail. Again, if  a user is in product, on platform, ad delivery can be targeted, monitored, optimized, and controlled. Completely different experience and result in an email client. But email marketing is a different subject altogether.

The examples are endless; the point is singular: Marketers and advertisers should use networks and channels the way they were designed to be used. It’s a win for the network which ultimately is a win for you. And believe me when I tell you that in product, on platform has its benefits. 70% is a good start.

Continue Reading

1

collage of book covers written by past and present candidates for political office.

This is not a political post. The hope is that it will generate discussion about “personal branding.”

Can you identify the like book covers? The book cover that is different? Without knowing anything about the individuals pictured, is it not obvious that they are selling themselves? In some circles this is called whoring, while in others this is called personal branding. Is there a difference?

Do you find yourself asking “Why is the candidate I voted for and elected so different than the person in office?”

How about, “Why is the person I hired so different than the person taking three hour lunches?”

Like it or not, the cult of personality is alive and well.  Everywhere you look, everyday people are “marketing” themselves as if they are a house of fashion, a professional athlete, a media personality, a candidate for president.

You become an It.

You are hard pressed to identify what these everyday people do, what they believe in and in the event that you do discover characteristics, values, principles, beliefs, along the way, their doing and their believing readily changes, often to sustain the artificial object they’ve created, their personal brand. The same people rarely communicate their values unless they are absolutely certain it will not jeopardize their brand–the identity they have artificially manufactured–because it might jeopardize an opportunity at personal gain… With personal branding its compulsory to be everything to everyone. At its core, this is relativism; it is sophism. In its application it is compromise. And not the good kind.

Over time, the personal brand is harnessed with layers of compromise. Liability multiplies. Integrity is compromised.

Specifically to individuals actively branding themselves: What you’re doing is impossible to scale without breaking a categorical imperative, without eating your own young. You’re actively developing yourself as a means to an end, not and end in and of yourself. Inevitably, you break or you break others along the way. If you have no problems advancing megalomaniacal behavior, setting yourself up for failure, and/or destroying others along the way, have at it. Just know when the current shifts, no one will have your back when you’re up against the wall. Ask Tiger Woods. Then email EA Sports and inquire about Tiger Woods PGA Tour 2011 game sales.

Growing up, my parents taught me that people are inherently fallible: People make mistakes. This was usually accompanied by some moral tale about “love the sinner hate the sin.” And while religious maxims do not directly apply, if you establish YOUR SELF as the axiom from which everything orbits around knowing you will make devstating mistakes along the way, you’re establishing a fatality that you can never return from.

Hours after Congressman Ron Paul announced his presidential candidacy, Evan Smith, CEO of the Texas Tribune texted me and asked me if I was supporting him. “Of course, he is like a second father to me. But keep in mind that I am not supporting him because I think he will win. Ron does not intend to win. Ron is running to promulgate a principle that he believes in, he always has and he always will. And he’s never once compromised on this.”

Just look at his book cover.

This post is dedicated to Beth Harte

Related articles

Continue Reading

1

Dedicated to my Dad, on his birthday. I love you. Despite the fact that I did everything to be your opposite, as I write this, I’m through at least a pot of coffee, wearing a v-neck white tee, and my toe nails could use some attention.

Nothing is sacred

Or more precisely, everything is sacred. Either way, a self-reflection/reminder when setting or re-setting frames to assume nothing, take nothing for granted. Everything is ripe for questioning; everything has both intended and latent consequences, thus relevant.

Stagira Inc unSummit speakers

Chris Brogan

Chris Brogan’s recent post “Frames and Assumptions” is an implicit warning: beware the frame error; mind the gap(s).Wait, you didn’t get that from his post? Perhaps one of us misinterpreted. Probably you. Hubris? Nope.

Consider:
Frame-error is generally defined as an error caused by the inherent limitations of input data, or by delays, errors, and unilateral perspective in knowledge acquisition and processing.

In business strategy and planning, when emanating from a singular identity, a frame (and with it, a body of conceptual assumptions,) the beginnings of mastery in any subject, any discipline, unequivocally blind the Master to 98% of the world; in other words, most practices enjoin the would-be Master  of any practice to maintain assumptions, thus take things for granted. Blindness. Frame-error. Rest assured residing in any one or your roles and responsibilities, exclusively, and you are not fully conscious of what’s possible. You’re compromising.

A review of most “discovery and innovation” in any field, results in the conclusion that there is nothing new under the sun, only a new application of two or more seemingly dissimilar elements, concepts, and or processes that give rise to a new perspective.

Real innovation is seeing and comprehensively exploring beyond your expertise, beyond your place of power, beyond your inherent frames and assumptions, beyond your audience and/or clients’/customers’ expectation, even when they want to crucify you for it, only to permit its place in their lives after your death. In entrepreneurship, small business (SMB), branding, marketing, advertising and communications, this is “The New Creative.”
As I was quoted back in 2004 regarding Austin Outdoor School and the application of a discovery learning based business model and excursion adventures for young adults and corporate management teams,
“Real genius, real innovation, is the perfect nexus of two or more seemingly dissimilar concepts.”
In other words, find the VENN convergence of two or more seemingly dissimilar perspectives and therein you find the home of the Outlier. Color outside the lines, not for the sake of it, not for the sake of differentiation, and not just with Seth’s purple crayon. History is riddled with evidence of frame-error, and consequently, inventors and innovators reconciling their frame-error.
E.O. Wilson’s book Consilience: The Unity of Knowledge resurrected this concept when promoting a new Enlightenment, designed [for]:
“Literally a ‘jumping together’ of knowledge by the linking of facts and fact-based theory across disciplines to create a common groundwork of conceptualization.”

Notes on EO Wilson by Mark Larson

Wilson is promoting a two-fold consciousness. Many people often forget that Wilson, a humble Alabama-boy  interested in ants from a very young age, expanded his quest for a higher understanding only to go about the business of resurrecting and questioning Enlightenment Scientific Inquiry. His original frame was ants. He expanded to a multi-fold consciousness in an attempt at breaking down the silos that divide the scientific community. Wilson’s empirical, consilient approach is as revolutionary as that of Darwin, that of Aristotle. It is Wilson that is no doubt asking, “What would ants do to cap the Gulf Oil gusher, BP?”

The mortality rate at the hands of frame-error for small business owners (SMB’s), brand specialists, marketers, communicators and advertisers is small; rarely does anyone die. That said, however, frame-errors can and will put you out of business and or out of a job.
But in other disciplines, frame-error is often life threatening, if not a misdirection of such exponential proportion that it blinds us from answers to the Big Questions.

The Lessons of the Ice Comet, Bazooka Ed, and the “Library”

My freshmen year at Texas State University, before the start of classes, I was a declared philosophy major.

Old Main, Texas State by darktiger on Flickr

Dad thought I would never get a job. What Dad didn’t know is that I didn’t want  job. As the first person in my family to attend college, I was brimming with the idealism that comes with the pursuit of knowledge and concepts for its own sake: not as an means to an end, but an end in and of itself. This milestone, this beautiful accident, was both the beginning of conflict between my Dad and I, and the early gestation of my entrepreneurial pursuits. I wanted to get into everything and philosophy was as good a starting point as any. At the time, I thought I was a Marxist. Dad being Dad, despite his thinking that my decision to pursue philosophy was impractical, supported me (though he kept relatively quiet about his lack of support for my decision, only saying, “At least you’ll be the smartest comrade in the unemployment line.”) What I did not communicate at the time (because, frankly, I had not really worked out the explanation/justification) is that I genuinely believed hyper-specialization in any one subject was a creative death sentence.

On my birthday in early December, towards the close of the first semester, my GPA was a perfect 4.0. To celebrate my success, my birthday, and my impending place in the unemployment line of socialist-idealists, Mom and Dad took me the local outlet mall, budget in tow, and gave me full reign. Our last stop was a large book store, the common clearing-house-type-of-book-seller that retails books that have sold less than five copies, and those proverbial classics that most people have on their bookshelves but have never read. After compiling a cart of books, I had $12 left against the budget, and not unlike picking a Preakness Pony for no other reason than its clever name, I picked up Louis A. Frank’s The Big Splash. It was cheap enough that I could afford Stud Terkel’s The Good War, a selection that pleased Dad, a life long war history enthusiast… an enthusiasm we shared. (I might add that Terkel’s oral history of World War II is probably the best ever produced. Give special attention to the vignette, “Bubble Boy” should you pick it up.)

The Ice Comets: Black Spots Invisible to the Naked Eye

The Big Splash by Louis Frank

Dr. Louis Frank of “Big Splash” fame  is a physicist at the University of Iowa specializing in satellite technology. Back in the early-eighties through the early-nineties, Frank was tasked by the federal government to produce and launch satellite instruments “designed to examine Earth for certain light emissions that are invisible to the naked eye.”  In the name of brevity (the full story here,) what Frank discovered would obliterate commonly held truths and assumptions even going so far as to question the origins of life on Earth, creating an entirely new vertical of scientific study. The instruments designed to examine the Earth’s atmosphere for  certain light emissions identified thousands of black spots in the frames of atmospheric photograph facsimiles. At first blush, given his education and training, Frank wrote them off as anomalies, inferior technology, specs of space dust on the lens. But as the transmissions consistently delivered the same result, Frank was compelled to investigate more deeply, eschewing his assumptions. Frank discovered that on average, 20-30 ice comets, covered in extraterrestrial carbon, space muck were entering Earth’s atmosphere every minute. And while this may not seem “earth shattering” (pun intended), when Frank reported his findings back to the scientific community, he stepped upon what amounted to said community’s “road to Calgary.” Frank’s findings challenged the old tradition with the sovereignty of a new empirical Truth…and crucifixes were constructed with Frank’s name on them.

You see, if Frank was right, every book on science would have to be rewritten: And Frank was presenting a paper that challenged assumptions about the predominant source of water on Earth, about the origin of life on Earth, the genesis. Frank was, in an antic sense, positing that the entire scientific community maintained a frame-error, while simultaneously chunking carbon-covered, extraterrestrial snowballs at fire and brimstone Creationists. And though Frank was ultimately vindicated, he was asked to compromise his findings, asked to submit to the majority’s blindness, only to work in the dark. Blindness. Frame-error. Let there be ice.

Memorializing Bazooka Ed

Time Magazine reported on May 9th of this year, that Edward Uhl–a relatively obscure American Army Lieutenant (Army Corps of Engineers) and aerospace engineer of World War II fame (or infamy if you were a German tank driver)– passed away at age 92 of heart failure.

bazooka design by Edward Uhl

You might have missed the small notice of Uhl’s passing as it was included in the same issue that covered Dan Fletcher’s [banal-to-be-expected] article on Facebook (not a dig on Fletcher, he did, after all, capitulate to formalism only to write for Time’s audience. Missions Accomplished, Dan.) When I read the Times’ obituary, the name and the corresponding narrative resonated: Ed Uhl is an even more obscure citation in Terkel’s The Good War.

Edward Uhl is the co-inventor of the “stovepipe,” the bazooka– an American impromptu innovation as original (if not, coincidental) as Jazz. As the story goes, Army infantry divisions consistently sustained heavy losses against German Panzers, dating back to the end of World War I. At the time, the only successful ground defense to render a Panzer immobile was a direct grenade hit. Grenade attacks require proximal, close-distance engagement. Because of the Panzer’s diverse fire power, proximal engagement was dangerous if not impossible. From wikipedia:

…a truly capable anti-tank weapon had yet to be found, and following the lead of other countries at the time, the U.S. Army prepared to evaluate competing designs for a large and powerful anti-tank rifle.

The combination of rocket motor and shaped charge warhead would put paid to Army development of light antitank guns.

In 1942, U.S. Army Colonel Leslie Skinner received the M10 shaped-charge grenade which was capable of stopping German tanks. He tasked Lieutenant Edward Uhl with creating a delivery system for the grenade. Uhl created a small rocket, but needed to protect the firer from the rocket exhaust and aim the weapon. According to Uhl, ”I was walking by this scrap pile, and there was a tube that … happened to be the same size as the grenade that we were turning into a rocket. I said, That’s the answer! Put the tube on a soldier’s shoulder with the rocket inside, and away it goes.”

Uhl developed the rocket launcher and is known as father of the Bazooka.

Uhl’s industrial design saved untold American lives after a casual walk by a junk yard. God bless Edward Uhl on this Memorial Day weekend. Blindness. Frame-error. And away it goes.

New Creatives at the “Library”

May and early June is a time for hope and enthusiasm: Recent graduates, bright-eyed and bushy-tailed embark out on the world, a world they often want to save from itself, if not make for their own. News of commencement addresses by household names and personalities pepper current events, some political and/or sociological in nature, some humorous, some just plain terrible. Combing commencement address listings for the past five years, no sign of Louis Jenkins. To bring everything full circle (assuming you’ve read this far and can still read between the lines), whether you’re a recent graduate or an old salty veteran setting and resetting frames, Jenkins’ verse “Library” published in News of the Universe: Poems of Two-fold Consciousness, edited by Robert Bly and printed and published by The  Sierra Club Press is as good if not better reminder to the “New Creatives”:

“Library” by Louis Jenkins

(republished without permission (Sierra Club Press is not returning inquiries))

I sit down at a table and open a book of poems and move slowly into the shadow of tall trees. They are white pines I think. The ground is covered with soft brown needles and there are signs that animals have come here silently and vanished before I could catch sight of them. But here the trail edges into a cedar swamp; wet ground, deadfall and rotting leaves. I move carefully but rapidly, pleased with myself.

Someone else comes and sits down at the table, a serious looking young man with a large stack of books. He takes a book from the top of the stack and opens it. The book is called How to Get a High Paying Job. He flips through it and lays it down and picks up another and pages through it quickly. It is titled Moving Ahead.

We are moving ahead very rapidly now, through a second growth of popple and birch, our faces scratched and our clothes torn by the underbrush. We are moving ahead even faster now, marking the trail, followed closely by bulldozers and crews with chain saws and representatives of the paper company.

Blindness. Frame-error. We are moving ahead rapidly now…let’s hope with two-fold consciousness. It begs the question: what are your frame-errors?

Reblog this post [with Zemanta]

Continue Reading

1

Whether you observed Valentine’s Day with your beloved, or cynically reminded your single friends of “Singles Awareness Day”, or completely bypassed what @badbanana on twitter referred to as “…a Hallmark tax on the married,” or some combination of the three, Greeting Card giant, Hallmark Cards, Inc. is sitting back in satisfaction after launching and implementing one of the broadest (analog to digital) cross-media initiatives in its company’s history (a campaign that coincides with the company’s centennial anniversary); at the campaigns’ center– augmented reality.

Along Comes @whurley

Months ago, you couldn’t swing a “painting BMW Z4 roadster” or “USPS flat rate parcel” without hitting the Evil Genius of Open Source, William Hurley (@whurley), speaking on his latest technology fetish–the present and future application of augmented reality. Despite the buzz about the technology on the social networks and around the blogosphere, whurley’s presentation at the Austin Technology Council Rave in November was my first meaningful conversation on the subject. It got me thinking about communication,  brand extensions, SMB markets,  and some variant of Moore’s Law. (More on whurley.) Time marched on, and with it, a new technology was in the process of being delivered to tens of thousands of people, from young and old, to newbie and Gates-Geeky, across the globe.

“Signed, Sealed, Delivered, I’m Yours…”

My Valentine from Cynthia

visual and text instructions to get online for a surprise

Fast forward to the recent past: a relatively quiet Valentine’s Day in Austin, Texas. I woke to breakfast and my gift from @cynthiaisgr8 : a jar filled with hand-made forget-me-not’s and reminders about who loves me (and why and how). But I digress… A year ago, yesterday, Cynthia gifted me my first Hoops&YoYo™ Hallmark™ card (admittedly, I love these guys). It was only fitting that this year, Cynthia continue the tradition. But this year my valentine card had the stuff of geek love… enclosed inside, instructions to get online and head to http://www.hallmark.com/extra (pictured here) for an online radass surprise. (Notice, the words “augmented reality” do not appear.) So, of course, I headed online.

I pointed my browser to the Hallmark Card, Inc. augmented reality page (someone on their interactive team no doubt knows a thing or two about SEO/SEM as the url headlines are peppered with the phrase,) and to my surprise, Hallmark has its stuff together…the whole experience was a piece of cake. Here’s what I found:

Step 1: Hallmark AR Home Page

Step 2: Select Your Card

Step 3: download executable file and launch

Then, enjoy the comedic styling of Hoops&YoYo™ (all apologies on the AV quality; I shot this myself and in the interest of time.)

The Future of Augmented Reality?

As development costs associated with AR technology decrease, more and more social tools will come to market fostering augmented reality’s second wave of social augmented experiences. These tools will empower entrepreneurs, SMB, and community managers and change agents within enterprise  to address  customer service, communications, operations, processes, and training needs in real time.  Couple this with the development of new hardware, not unlike Apple’s iPad, and the world could very well be on the cusp of a paradigm shift. In the mean time, me and my valentine are cool with Hoops&YoYo™, unicorns and love.

***

Note: I should add that if you’re not familiar with whurley, I highly suggest you check out what will probably be his Opus, Chaotic Moon Studios (facebook fan page). Last we spoke,  the shroud of mystery and the web site are weeks if not days away from unveiling. But based on what he has told me, whurley’s working”MIA hiatus” (read: not speaking in front of people ever other day spreading the gospel of open source)  will invariably support entrepreneurs and enterprise with a menu of  digital voodoo, pixel hoodoo, products and services…augmented reality included. He’s literally killing himself over a production kanban that integrates everything he and his partners have learned about crowdsourcing, imobile development, interactive, technology and the open source community for 30 new clients, including some of the biggest brands out there. In short, observe and learn; once whurley comes up for air, introduce yourself, engage him and he’ll no doubt share the story of his new baby and how one might apply that story to their efforts (operative phrase: “once he comes up for air”)).

Continue Reading

1

This post is dedicated to Cynthia Fedor , Bryan Person on his 33rd birthday, and Mr. Seth Godin for recognizing love where he finds it.

Every second of every day, a new world premier experience is born. Think about it: as you read this, a vessel, a life force, a consciousness, and a fundamental creative fidelity necessary to solving current and future, functional problems, globally, is born.

You, your Self, are a world premier experience: No one in human history, extant or extinct, for good, bad or otherwise has experienced life in quite the same way as you and no one ever will. For me, this is the gravity of a birthday and the number one cause to celebrate.

A World Premier Experience Deserves Cake

A World Premier Experience Deserves More Than Cake

The Social Media Phenomenon has, if nothing else, created a people-centric worldview: it IS the individual, not the brand, not the nation-state, not the institution, not the corporation, not the political party, not the publication, not the product, not the service front and center. It is you.

Twitter, specifically, has accelerated the velocity of your individual voice– a voice born from identity and purpose, friends fostered, enemies vested, preferences, opinions, thoughts, feelings–the canon of your journey, to date. This began the day you were born.

Sunday morning I had breakfast with my favorite person on her birthday. As ridiculous as it reads, I did not realize how much I take much for granted as she spread Nutella over a waffle (gross, right?). And maybe she did not realize how much she took for granted when I mixed and spread sausage gravy and blueberry/Pinot Noir jelly over a homemade biscuit (gross, right?). People and their unique preferences, voluntarily coming together, understanding and being understood, only to love one another.

We can find a litany of reasons to disagree and even dislike one another. But if we can agree on any one thing, perhaps we can agree there is Sovereignty in the unique world premier experience that gives rise to the opportunity to converse, to respect and to love. Sovereignty and opportunity: operative words.

In the spirit of Sovereignty and opportunity, an idea (that invites your thoughts and participation): Twitter, in addition to being an open, global preference engine, is unfettered velocity emanating from singular voices. We often take for granted that (more often than not (damn you spam bots)) there is a world premier experience on the ground, on the other side of that avatar skipping through the tweet stream.

We have the axiom: Sovereignty. We evidently have the will to vocalize and converse. We have the means to pay forward the axiom to bridge to opportunity. But do we have the will to create opportunity for others when celebrating individual sovereignty? After all, what is sovereignty if there is no one to share it with? How do we bring it all together? Project #IamSovereign:

  • Send me the month and day (mm/dd) of your birth via Twitter to @JasonStoddard
  • I will create a Twitter list based on this birthday data set (in this case, for today, @JasonStoddard/November3-birthdays)
  • As more people with the same birthday send me their info, the ~365 respective lists will populate until each respective list reaches 500. (I’ll include February 29th in February 28th’s list, unless those cheeky bastards demand their own list.)
  • For each birthday, I will ask three random individuals on the birthday list to designate a for-benefit/NGO/charitable organization/individual cause.
  • A landing page with an embedded micro-donation widget will be created on this domain.
  • The birthday list on that respective day will receive a message at in the early morning. If they choose to participate, cool. If not, that is cool too… it is your birthday. But as vocal as the twitter crow can be, maybe we can even have friendly competitions between birthday lists.
  • 85% of the donation will go directly to the designated causes; 10% of the donations will go to twitter (executed ideas that create global opportunity are valuable and deserve to be supported financially… and who knows, maybe we’ll create a very small revenue stream/model for one of our favorite social media network pals (@Biz could buy alot of tea with 10% of donations from an ad hoc fundaraising campaign.)) 5% will support the overhead associated transaction fees.

Starting on December 3, 2009 (which happens to be my birthday,) we’ll give it a-go. In the meantime, I will establish a third party escrow account, configure the technology, and start placing people that choose to participate in Project #IamSoverign into their respective birthday lists.

Individuals make the difference,

Jason

Continue Reading

7

Community Management FTW!  (extending the conversation from the Ubiquity Marketing unSummit)

Join us for a Webinar “flashcast”  today at 3:00 pm CST Community Management FTW! Registration

Aaron Strout and Kyle Flaherty

Aaron Strout and Kyle Flaherty

The boys from bean town and recent transplants to the Live Music and Social Media Capital of the World, Kyle Flaherty, Director of Marketing at BreakingPoint Systems, and Aaron Strout, CMO of Powered Inc. do a “re-do” on their panel from last week’s Ubiquity Marketing UnSummit on Community Management. During this 45 minute webinar, they’ll cover the “do’s” and “don’ts” of community building. We’ll also leave some time to harass Aaron and Kyle for the RedSox trailing the Yankees for the division championship, live “chat” questions, and attendee participation.

Title: Community Management FTW!
Date: Friday, September 11, 2009
Time: 3:00 PM – 4:00 PM CDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements

PC-based attendees Require: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees Require: Mac OS® X 10.4 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
Community Management FTW! Registration

Continue Reading

Ubiquity Marketing unSummit

Published on 12 August 2009 by in Blog, Marketing

0

Continue Reading

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